Copenhagen’s latest food mecca, WestMarket, opened its doors last month, providing yet another food market alternative for the insatiable locals.
Copenhagen’s reputation as a magnet for attracting curious international foodies to the restaurant and street food scene has grown steadily in recent years, an adding another dimension to the capital´s appeal as a tourist attraction and cementing its brand as Scandinavia’s most visited destination.
WestMarket recently joined that band of popular food markets, Torvehallerne and Copenhagen Street Food who have built their success on attracting a healthy customer base composed of international and national tourists.
However, the location of WestMarket in the neighborhood of Vesterbro is targeting a loyal local customer base rather than relying on tourism.
This once proud working-class district famed for its red-light district and thriving music scene, has transformed into popular district for young souls finding a foot-hole in Copenhagen’s urban landscape. With the student and single population growing healthily in Vesterbro, with an estimated growth of 29% by 2025, WestMarket appears to have tapped into a dynamic and impulsive customer market.
Today, the food market with 62 food-stalls and pop-ups, ranging from 10m² – 67m² in size offers a range of specialties from as far as Bolivia to Iceland.
The passage links Vesterbrogade to Matthæusgade forming its own thoroughfare, a blend of social engagement and a local shopping experience. Hopefully, budding new niche brands will rent the remaining available stalls giving an alternative eating experience for Copenhagen’s curious souls.
Photo credits: Phillip Mills