Entering Aesop’s latest signature store in Copenhagen was like entering my favorite garden, Hammers Have in Dragør. Greeted by a warm and informative host into a zen-like haven. At long last, the Australian brand, Aesop renowned for its distinctive skin, hair and body products, has put Copenhagen on its long list of flagship stores scattered around the globe. Besides its products, Aesop is also famed for customizing its retail spaces that harmonize with the brands philosophy, a mix of quality materials resulting in a calming, caring and intelligent environment. The choice of location, Værnedamsvej, fits perfectly with Aesop’s own requirements of small-scale units, with strong street identity, soul and diversity. The London-based, Studio Ilse, was responsible for the design of the Copenhagen store, which has drawn its inspiration from Denmark´s rich tradition of blending materials such as brass, walnut and concrete tinted with a luscious lime wash. The colors and materials are highlighted by a lighting concept from Concept Design and customized solutions from Made By Hand. The result is a space that embraces and invites the customer to dwell, reflect and buy.
I recently visited Aesop’s retail spaces in Hong Kong, designed by their in-house architect, Kian Yam, responsible for their projects in the Asia and Pacific region. I was particularly impressed with the space at Langham Place. Surrounded by countless cosmetic competitors, Kain Yam´s talent for creating a universe that is inclusive and calm, allowing the customer to open their senses to evaluate Aesop’s products is nothing more than unique. As retail commentators debate the future of physical retail spaces as they compete with online platforms, it is refreshing that Aesop are investing so creatively with their environments as the addition in Copenhagen so wonderfully illustrates.
Photo credits: Phillip Mills
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